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| Digital Asset | Description |
|---|---|
| Advertising: Planning & Budgeting PDF | Everything you need to know to plan and execute successful advertising campaigns within your budget is in this PDF download |
| Social Media Strategy Template | Use this Excel workbook (.xlsx) to assist in building and deploying your social media strategies with the included templates |
| Digital Marketing Toolkit | Finding the right tools and services for digital marketing can be daunting. We've compiled our favorites into one expansive reference, complete with descriptions, links and insights to bring your marketing to the next level |
| Complete SEO Checklist | A handy checklist worksheet, available as an Excel workbook (.xlsx), to ensure that you are capitalizing on your web presence by appearing in search engine results |
| Strategic Planning Worksheet | Utilize this one-page marketing worksheet to develop your marketing plan in a succinct manner and plan the next steps to marketing success |
| Copywriting Success Blueprint | The simplified, step-by-step instructions in this guide will help you write better copy and convert more prospects |
| Digital Marketing Career Planning | Thinking of a career in Digital Marketing? Use this PDF guide to help you on your job search journey |
| Email Marketing Planning Template | Plan and execute your own email marketing campaigns with this handy PDF reference, complete with templates |
| The Ultimate Guide to Local SEO | This PDF contains vital insight as a local SEO guide and includes information about Google Business Profiles |
| Value Ladder Worksheet | Set your products up for success with the tried and true method of a value ladder. This fillable PDF acts as a planner for your products and services |
| Customer Avatar Template Pt. 1 | An informational PDF to assist you in creating a customer avatar to understand your ideal customer |
| Customer Avatar Template Pt. 2 | Use this fillable PDF as a companion to part 1 of the Customer Avatar Template to create your ideal customer avatar |
| Marketing Campaign Optimization Executive Summary | Your campaign is up and running. Now what? Use this executive summary to explore how you can improve campaign performance and optimize for better results |
| Google Analytics (link) | Google Analytics is an immensely powerful tool for insights into your company's web presence. Use in conjunction with Digital Marketing QuickStart Guide to leverage this tool to its fullest |
| Facebook Advertising Walkthrough | Use this indispensable step-by-step guide to create your own targeted Facebook Ads |
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